The best part of summer is definitely the blockbusters that line up at the cinema schedules. But even more important is the marketing strategies that the various dudes use to get their movie a earth shattering opening. Afterall, these days the movie bags 80 per cent of its total collection in the opening weekend itself.
Here are some interesting articles that just goes on to show how in-your-face shall be the marketing campaigns this year to ensure that you are in queue for the opening weekend.
Movie marketing gets muscular for summer - STL TODAY
Summer movie promotion heats up - VARIETY
Even on a rainy day, you can pay a visit to http://www.moviemarketingmadness.com/blog/ to see how madness can take over when you throw in corporates and movies together in a mix.
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